This Privacy Policy (the "Policy") explains how LingMew.com (hereinafter referred to as "we", "us" or "our") collects, uses, stores, shares and protects the personal information of users (hereinafter referred to as "you") when you access and use our cross-border e-commerce independent website (the "Website") and the services provided therein. We formulate this Policy in accordance with the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA) of the United States, the Personal Information Protection Law of the People's Republic of China and other relevant laws and regulations in various jurisdictions. By accessing, registering or using our Website and services, you explicitly agree to the collection and processing of your personal information in accordance with this Policy.
1. Definition and Scope of Application
1.1 Definition of Personal Information
Personal information refers to any information relating to an identified or identifiable natural person, including but not limited to name, contact information, account information, payment information, transaction records, device information, and usage data.
1.2 Scope of Application
This Policy applies to all personal information collected, used, stored and processed by us when you use the Website and related services, including information provided by you actively, information generated during your use of the services, and information collected through third-party services connected to the Website.
2. Collection of Personal Information
2.1 Types of Collected Information
To provide and optimize our services, perform contracts, ensure security, comply with legal obligations, conduct communication and marketing, and conduct data analysis, we may collect the following types of personal information from you:
- Personal Identification Information: Such as name, gender, date of birth (if applicable);
- Contact Information: Such as email address, phone number, domestic and international mailing address;
- Account Information: Such as username, encrypted password;
- Payment Information: Such as payment method, necessary identification information related to payment (excluding complete card numbers);
- Transaction Information: Such as purchase records, order details, payment status, return and refund information;
- Usage Information: Such as browsing history, search history, clickstream data, usage of service functions;
- Location Information: Such as IP address, device geographic location (approximate or precise, if authorized by you);
- Device Information: Such as device model, operating system, browser type, identifiers of cookies and similar technologies;
- Identity Verification Information: Information collected for security purposes;
- User-Generated Content: Such as comments, reviews posted by you on the Website, uploaded pictures or files, etc.;
- Other information necessary for providing services or performing contracts.
2.2 Methods of Collection
The methods of collecting personal information include but are not limited to:
- Actively provided by you when registering an account, submitting an order, participating in activities or filling out forms;
- Automatically generated during your use of the services;
- Collected through third-party services connected to us (such as payment gateways, logistics providers, email marketing services, user behavior analysis services);
- Collected through advertising networks or partners.
2.3 Special Information Collection
For the collection of sensitive personal information (such as race, ethnicity, religious beliefs, political views, biometrics, health status, financial status, etc.) or children's personal information (usually referring to under 13 years old, or as defined by local laws), we will additionally obtain explicit consent from you or your guardian and take additional protective measures. Our Website is not intended for children under the age of 13, and we will not intentionally collect personal information from children under 13. If we learn or suspect that a user is under 13 years old, we will delete the user's personal information.
3. Use of Personal Information
We will only use the collected personal information for one or more of the following purposes explicitly consented by you or permitted by law:
- Provide and maintain services: Process your orders, deliver goods or services, manage your account, provide customer service and technical support, ensure the safe operation of services, and resolve disputes;
- Perform contracts: Sign and perform contracts for purchasing goods or accepting services with you;
- Payment processing: Process transactions related to your payment and manage your payment method information;
- Security and compliance: Detect, prevent or investigate fraud and abuse, ensure platform security, and comply with relevant legal and regulatory requirements (such as tax declaration, customs declaration);
- Communication and marketing: Send you order confirmations, service notifications, account reminders, billing information, and, with your consent, send promotional activities, new product information, customer care emails or conduct personalized recommendations. You have the right to opt out of marketing communications at any time;
- Data analysis: Conduct business operation analysis, market research, user behavior analysis, measure service effects, and develop and improve products, services and functions;
- Cross-border transaction support: When performing cross-border transaction obligations, transmit necessary information to overseas payment processors, logistics providers, service providers, partners and other parties necessary for performing contracts or complying with laws;
- Legal requirements: Disclose information to law enforcement agencies, regulatory authorities or other competent authorities when receiving legal and legally compliant requests (such as court orders, government investigations, compliance audits);
- Protect company rights: Disclose information to lawyers, courts or other relevant parties when necessary to safeguard our legitimate rights and interests (such as litigation or arbitration);
- Other purposes authorized by you: Used for other user requests or services beyond the above purposes with your explicit authorization.
4. Storage of Personal Information
4.1 Storage Period
We will determine the storage period of personal information based on the purpose of processing, legal requirements and your specific instructions. In general:
- Account-related information will be retained during the validity period of your account and after its termination in accordance with legal provisions or company policies;
- Transaction and payment-related information will be retained for a certain number of years in accordance with tax, audit and contract performance requirements (for example, 7 years, 10 years or longer from the date of transaction completion);
- Usage data and log information will be retained for the time necessary to achieve analysis, service optimization or meet legal requirements, and may be anonymized;
- The retention period of sensitive personal information will follow the principle of minimization, and will be deleted or anonymized if there is no legal requirement or user consent for longer retention.
4.2 Storage Location
We will store your personal information in a secure server that complies with relevant laws and regulations. For cross-border data transmission, we will only conduct it on the premise of complying with applicable legal and regulatory requirements, and may adopt one or more of the following legal bases and safeguard measures:
- Explicit consent from you: Obtain your explicit and separate consent for specific cross-border transmission purposes;
- Standard Contractual Clauses (SCCs): For the transmission of personal information to countries/regions outside the European Union or the European Economic Area (EEA), we will adopt approved SCCs as supplementary protective measures;
- Adequacy decision: Transmission to countries/regions recognized by regulatory authorities (such as the European Commission) as having an adequate level of data protection;
- Necessary for performing contracts: Only when it is necessary to perform the contract concluded with you and cannot be achieved through other means, and there is no more appropriate legal basis;
- Other safeguard measures: Adopt industry-standard encryption technology, implement strict access control measures, conduct due diligence on third-party service providers that process personal information and sign binding agreements, and anonymize or de-identify personal information when possible.
5. Sharing and Disclosure of Personal Information
5.1 Circumstances of Sharing
We may share your personal information in the following circumstances:
- With third-party service providers: To provide you with services or perform contracts, we may share part of your personal information with third-party service providers that perform specific functions, such as payment processing companies, logistics and distribution companies, IT support services, marketing services, user behavior analysis services, customer support services, etc. We only share the minimum necessary information with these service providers to complete specific tasks, and require them to comply with applicable privacy laws and our requirements on information security and privacy protection, usually by signing a Data Processing Agreement (DPA) to bind their behaviors;
- With partners: With your explicit consent or based on legitimate business cooperation purposes, we may share non-sensitive, aggregated or anonymized information with strategic partners for joint marketing, product development, etc.;
- Legal requirements: When we receive legal and legally compliant requests (such as court orders, government investigations, compliance requirements), we will disclose your information to law enforcement agencies, regulatory authorities or other competent authorities;
- Protect company rights and property: Disclose information to lawyers, courts or other relevant parties when necessary to safeguard our legitimate rights and interests (such as filing or responding to lawsuits) or protect company property;
- User authorization: When you provide explicit authorization, we may share your personal information in accordance with your instructions;
- Business transfer: In the event of a merger, acquisition, sale of assets, restructuring, bankruptcy liquidation or other business transfer, your personal information may be transferred as part of the business assets. We will notify you in advance (except as otherwise required by law) and ensure that the transferee continues to comply with this Policy and relevant privacy laws.
5.2 Prohibition of Unauthorized Sharing
We will not sell your personal information to any third party without your explicit consent. For the sharing of personal information involved in the above circumstances, we will strictly control the scope of sharing and take effective measures to ensure the security of your information.
6. User Rights
In accordance with applicable data protection laws such as GDPR and CCPA, you enjoy the following rights regarding your personal information. You can exercise these rights by contacting our privacy protection department (see Section 12 for contact information):
- Right of Access: You have the right to request access to your personal information held by us and obtain a copy of such information;
- Right of Rectification: You have the right to request us to correct or supplement your inaccurate or incomplete personal information;
- Right of Erasure (Right to be Forgotten): You have the right to request us to delete your personal information in cases specified by law (such as the information is no longer necessary for the purpose of collection, you withdraw consent, and we violate laws and regulations in processing);
- Right to Restrict Processing: You have the right to request us to restrict the processing of your personal information in specific circumstances;
- Right to Data Portability: You have the right to request us to provide your personal information in a structured, commonly used and machine-readable format, and have the right to transmit such information to other data controllers;
- Right to Object: You have the right to object to our processing of your personal information for direct marketing purposes or based on legitimate interests, and we will stop such processing after verifying your objection;
- Right to Withdraw Consent: You have the right to withdraw the consent you have given to us at any time. The withdrawal of consent will not affect the validity of the processing of personal information based on the consent before the withdrawal;
- Right to Opt-Out of Data Sale: In accordance with CCPA, you have the right to opt out of the sale of your personal information, and we will honor your request in a timely manner.
To ensure the security of your rights, we may verify your identity before processing your request. If you authorize a third party to exercise the above rights on your behalf, the third party shall provide a valid power of attorney and your and the third party's identity documents.
7. Cookie and Similar Technologies
We use cookies and similar tracking technologies (such as web beacons, pixel tags) to improve your user experience, track service usage, and optimize our services. Cookies are small data files stored on your device that help us identify your device, remember your preferences (such as login status, shopping cart content), and analyze user behavior.
- Types of Cookies: We use necessary cookies (to ensure the basic operation of the Website), functional cookies (to provide personalized functions), analytical cookies (to analyze service usage) and marketing cookies (to deliver targeted advertisements). Among them, necessary cookies cannot be disabled, while other types of cookies require your consent;
- Consent and Management: When you first access the Website, we will display a cookie consent prompt. You can choose to agree to or refuse non-necessary cookies. You can also modify your cookie preferences through the Website settings or browser settings at any time. Please note that disabling certain cookies may affect the normal use of some functions of the Website;
- Third-Party Cookies: Third-party service providers (such as Google Analytics, advertising partners) may also use cookies on our Website. We are not responsible for the cookies used by third parties, and their use is subject to their own privacy policies.
8. Security of Personal Information
We attach great importance to the security of your personal information and adopt a series of technical and management measures to protect your information from unauthorized access, use, disclosure, modification, damage or loss, including but not limited to:
- Technical measures: Adopt encryption technology (such as SSL/TLS encryption for data transmission, encryption storage for sensitive information), access control technology, firewalls, intrusion detection and prevention systems, etc.;
- Management measures: Establish a sound data security management system, clarify the responsibilities of relevant personnel, conduct regular security training and audits, and restrict access to personal information to only authorized personnel who need it to perform their duties;
- Incident response: Formulate a data security incident response plan. In the event of a data security incident that may affect your personal information, we will take timely response measures, notify you in accordance with legal requirements, and report to the relevant regulatory authorities.
However, please note that no data transmission or storage method is 100% secure. We will do our best to protect your personal information, but we cannot guarantee absolute security.
9. Third-Party Services
Our Website may contain links to third-party websites or services (such as social media plugins, payment gateways, logistics tracking links). These third parties have their own privacy policies, and we are not responsible for their privacy practices. We recommend that you read the privacy policies of these third parties before using their services.
10. Do Not Track (DNT)
Some browsers support the Do Not Track (DNT) function. If your browser enables DNT, our Website will respect your setting and will not track your browsing behavior for marketing purposes.
11. Updates to This Policy
We may update this Policy from time to time in response to changes in legal regulations, business adjustments or technological developments. When we make material changes to the Policy, we will notify you through prominent positions on the Website (such as pop-up windows, announcement pages) or via email (if you have provided your email address) before the changes take effect. The updated Policy will take effect on the announced effective date. We encourage you to review this Policy regularly to understand the latest information on our privacy protection practices.
12. Contact Information
If you have any questions, comments or requests regarding this Policy or our personal information processing practices, please contact our privacy protection department through the following channels:
- Company Name: LingMew.com
- Email: support@lingmew.com
We will respond to your inquiry within a reasonable time (in accordance with the requirements of applicable laws, generally no more than 30 days; if an extension is needed due to complex circumstances, we will inform you of the extension period and the reason).
13. Governing Law
This Policy shall be governed by and construed in accordance with the data protection laws of the jurisdictions where we operate and the jurisdictions where you are located. In case of any dispute arising from this Policy, both parties shall first try to resolve it through friendly negotiation; if the negotiation fails, either party may initiate legal proceedings to the people's court with jurisdiction.
